Increased foot traffic at open houses in October was a positive sign indicating the Naples housing market is building momentum as it approaches snowbird season. Buyers are responding to improved affordability. Broker analysts reviewing the October 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), were concerned that reduced activity in the first quarter of the year – due to consumer uncertainty caused by tariffs – would linger for months; but the October report revealed not only market resilience, but a return to a balanced housing market. A balanced housing market occurs when the supply of homes for sale meets the demand from buyers, resulting in stable prices and a fair negotiating environment for both parties. Signs of improved consumer confidence in October were obvious in the 27.2 percent increase in new listings to 1,566 new listings from 1,231 new listings in October 2024, as well as the 48.5 percent increase in pending sales (homes under contract) to 790 pending sales from 532 pending sales in October 2024.
